Although public management is a new management science, there are already convinced
that the extension of the principles and specific approaches, not just a relative thing, it becomes
imperative that determines the coordinates of major public sector reform. Otherwise there is the risk
of slipping into a formalism stressed, changing some generally accepted fundamental and essential to
the detriment of meeting the new management public. Consequently, it is absolutely necessary to give
the perception and treatment of the old administrative system in general and public institutions in
particular as bureaucratic administrative apparatus are developed rules, regulations, and laws by
which they are applied and the transition to new general management principles and legitimate public
that the administrative system as a whole and each public by public managers seeking a specified
level of performance management, reflected in increasing public interest and satisfaction of specific
social needs. Communication is one of effective management tools of change in the organization. It
can help to adjust the attitude of the “way of looking at things” and to change behaviors. Mission and
objectives managerial communication are closely related to organizational changes and environmental
characteristics in which the organization functions. Public relations are essentially communication
activities if relationships public management of communication between an organization and its
public interest based on public, effective public relations manager must be in permanent contact with
the public organization to be able to differentiate any time their communication needs, formulate and
convey the message to the characteristics of each of them and track their response to receiving each of
the messages.